blog post

Use Social Media to promote your business and to increase your potential customer engagement

Nov
16
November 16, 2017

Insights show that with social media platform, there is 100% higher lead to close rate than any other advertising. It makes sense what features you offer or service you give, with the intervention of social media you will get the word spread.

Social Media is a place where you're almost guaranteed to find your customers on a daily basis. These platforms have become a powerful tool for driving more customers to your door, more often. Getting your business in the talk is essential now more than ever. You might wonder, how do I expand my business, brand identity or fame as a fitness expert? Social Media has quick turned out to be one of the main and strongest marketing platform accessible to promote your business and to increase customer retention. Social media will touch almost every customer that walks through your entryway.

Social media is an effective business marketing strategy that can be used to raise brand awareness, leads generation and conversions, build relationships with customers and prospects, distribute content, drive traffic to website and engage with key influencers. Social media is also an important factor for SEO, so being active on social networks can improve search rankings. Combined with other SEO efforts, a social media marketing strategy can increase your online visibility and help your company’s website get to the top of Google’s search results page.

Social media is truly popular among customers. Almost all businesses, brands or individual are on Facebook, Instagram, Twitter, Pinterest, or LinkedIn. Social media isn’t a craze or trend. It’s an enduring reality of online existence. For marketers, it’s essential. You can make the most of the billions of people who are supposedly hanging out on social media. Social media is a great way to build an online existence for your business and interact with the people who visit your health club, hospital, clinic, studio, or gym. Using social media to interact with potential customers is a great time-saving strategy. From trainers to sales people, any candidate can benefit by learning more about your business online.

For most small business, it is the hopping off point for beginning with social media marketing. You need to figure out which of the mass networks to join. Then, you need to determine optimal messages, posting frequency, cost of social media management, integration with other marketing channels and how to target as many people as possible.

There are a number of different aspects to take into consideration, when you’re ready to start posting on social media with its broad reach and dynamic usefulness.

Powerful tools for brands looking to effectively capture the attention of, and communicate with, their target audience are :

- Images or videos for visual content marketing
- Best times to post
- Hashtags
- Target Audience
- Lead Follow-up & Conversion

For higher customer conversion use above assets in your social media marketing.


Images or videos for visual content marketing

Nothing is worse than scrolling down your social media feeds and seeing an image/video which is totally terrible and unsuitable. Make sure you’re thinking about the image/video you’re uploading alongside your post. If this image/video attracts them, they will continue to read into the post and what is offered, which keeps them engaged.

On the contrary, if this image/video humiliates the customer or doesn't fascinate them, they will move straight away and won't even glance over your content. You need something appealing that will grab their attention quickly, and something they can relate to. 

For example, if you’re posting about health and fitness or the fitness related products or services. The text content you might be posting could be absolutely fantastic and include meaningful content, but if the image/video is not appropriate no one will actually read your post and will just move straight past it. Always make sure your image/video is appropriate to all audiences and never upload an image which could be seen as unsuitable. An image can convey a wide range of information or it can focus in on a single thought or emotion, and it can cover all of the ground in between handily as well. It just needs to be the right image.

Best times to post

Be conscious of posting times. Use posting times as a guide to help you reach the maximum amount of people. The best times to post on social media are when the people you want to see the content are on the network. Posting at the best times will help you get more traffic, more engagement, and more followers. Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when the majority of your target market is online, you’ll not only gain more shares, but you’ll also notice an increase in traffic.

On Facebook, 86% of posts are published during the work week with engagement peaking on Thursday and Friday. Engagement rates fall 3.5% below average for posts published Monday through Wednesday. On twitter, for B2B-the guess is that businesses work with other businesses during weekdays, where consumers explore with brands during the weekend. For B2C-engagements and CTRs are the highest on weekends and Wednesdays. According to LinkedIn, weekdays during business hours are the best time to post. For Pinterest, Saturdays are the best days to pin. According to Instagram, engagement stays consistent throughout the week, with slight spikes on the Mondays and a slight dip on Sundays. A good guess is often before and after work (8am and 5-6pm), as well as lunchtime (12-1pm), and just before bedtime (8-9pm). These are times when the highest number of people will be on social media checking up on their friends and family, so it may also the best time for you to jump in, attract new business, get the most shares and clicks.

Hashtags

Hashtag is a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a you add a hashtag to your post that associate with your target market, it’s able to be indexed by the social network and becomes searchable/discoverable by your targeted audience on social platforms. The more targeted the audience, the more engaged they will be, and the better your content will be received. If you’re using hashtags for their intended purpose (categorization and discovery), don’t string too many words together with a single hashtag.

Target Audience

Your online content won't have any impact unless it is pitched to an appropriate audience, regardless of how persuasive or engaging it is. If you want to pull in customers, you need to find out who they are and go where they are. Identify your Target Audience and determine where they hang out online. For instance, Teenagers, tend to congregate on platforms such as Facebook and Twitter, while professionals over the age of 35 make up the majority of LinkedIn users. So if you want to attract teenagers, use an image that attracts particular target demographic who resides online.

Lead Follow-up & Conversion

When marketing on social media, this is the most effective method of sales conversion once you get them. Following up on leads should be personal, and the related information given out should be targeted towards the individual and their needs. Don't use the same way of responding to convert each lead into a sale. You can use some of the information that you may have on your website to give it a professional feel, but also make it personal.

Every new customer wants the accountability that you will deliver beyond their expectations. Going above and beyond customer service involves helping customers feel special and creating an experience that WOWs.

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